Logo Lausanne Tourisme
STI Shaper
Travel & Leisure

Lausanne Tourisme

STI since:January 2024
Lausanne Tourisme is an economic association recognised by the City of Lausanne, whose aim is to encourage the development and promote tourism in Lausanne, both in Switzerland and abroad. It draws up a tourism strategy as part of an urban marketing policy aimed at promoting the economic, cultural and social influence of Lausanne while respecting sustainable development.
Size
50-249
Cantons of Activity
Vaud (VD)

STI Next

Level of ambition: STI Shaper

Pledge 1

Community ImpactLevel 3
By 2027, we reach Level 2 “Engaged” of the Swisstainable Destination programme by achieving 70 certified local partners, compared to 49 in 2024.*
* Additionally, by 2030, we aim to achieve Level 3 “Leading” by obtaining a recognized sustainability certification and increasing the proportion of local businesses holding the Swisstainable label. Swisstainable Destination requirements. Scope of the Lausanne Region Tourism Infrastructure Fund (FERL): Lausanne, Bussigny, Chavannes-près-Renens, Crissier, Ecublens, Lutry, Pully, Romanel-sur-Lausanne, Saint-Sulpice, Belmont-sur-Lausanne, Epalinges, Le Mont-sur-Lausanne, Prilly, Renens and Paudex.
E WEB Goal 11
E WEB Goal 12
E WEB Goal 17

Pledge 2

Community ImpactLevel 2
By 2030, we contribute to increase the hotel occupancy rate to 56% during the low season (November to February), compared to 50% in 2023-2024.*
* Additionally, we aim to increase the average length of stay to 2.1 nights, compared to 1.9 nights in 2024. This approach supports a more balanced distribution of tourist flows throughout the year, generating a positive impact by reducing job seasonality in the sector.
E WEB Goal 08
E WEB Goal 17

Pledge 3

EnvironmentLevel 2
By 2030, we contribute to the development of sustainable mobility by reaching a distribution rate of 75% for the Lausanne Transport Card, compared to 70% in 2023.*
* This corresponds to 500,000 cards distributed by 2030, compared to 457,654 in 2024. Additionally, by 2026, we digitize the card to enable analysis of the customer journey during their stay in Lausanne.
E WEB Goal 11
E WEB Goal 13

Scope of pledges

Lausanne Tourisme operates in Switzerland. The pledges taken within the STI framework relate to the sustainability policy applying to all operations of Lausanne Tourisme carried out in Switzerland. The company is therefore accountable for their implementation within the limits of its scope of activity.

Understanding the STI Next commitments

STI EngagedSTI ShaperSTI LeaderSTI Champion

Programme status. Each participant carries a programme status that reflects the overall progress of its commitments: Engaged (commitments taken, work starting), Shaper (concrete measures under way), Leader (ambitious commitments largely delivered), Champion (the highest level, all commitments achieved and renewed). This status evolves over time.

Level 1 Level 2 Level 3

Pledge levels. Every pledge is classified by ambition level, from 1 to 3, shown as dots next to its thematic. Level 1: a first, foundational commitment. Level 2: a concrete, measurable action with a defined target and timeline. Level 3: the most ambitious commitment, structural and verified against recognised standards.

In progressAchievedDelayed

Progress. Each pledge shows its progress: In progress (work under way within the agreed timeline), Achieved (target reached and validated), Delayed (timeline extended). Alumni companies keep their last recorded pledges and levels.

Swiss Triple Impact
Swiss Triple Impact
An initiative of B Lab Switzerland Foundation
B Lab Switzerland
Lausanne Tourisme
STI Shaper
STI since:January 2024
Sector: Travel & LeisureSize: 50-249Website: www.lausanne-tourisme.ch/fr

Lausanne Tourisme is an economic association recognised by the City of Lausanne, whose aim is to encourage the development and promote tourism in Lausanne, both in Switzerland and abroad. It draws up a tourism strategy as part of an urban marketing policy aimed at promoting the economic, cultural and social influence of Lausanne while respecting sustainable development.

#PledgeThematic · LevelProgressSDGs
1
By 2027, we reach Level 2 "Engaged" of the Swisstainable Destination programme by achieving 70 certified local partners, compared to 49 in 2024.*
* Additionally, by 2030, we aim to achieve Level 3 "Leading" by obtaining a recognized sustainability certification and increasing the proportion of local businesses holding the Swisstainable label. Swisstainable Destination requirements. Scope of the Lausanne Region Tourism Infrastructure Fund (FERL): Lausanne, Bussigny, Chavannes-près-Renens, Crissier, Ecublens, Lutry, Pully, Romanel-sur-Lausanne, Saint-Sulpice, Belmont-sur-Lausanne, Epalinges, Le Mont-sur-Lausanne, Prilly, Renens and Paudex.
Community ImpactLevel 3 In progress 11 · 12 · 17
2
By 2030, we contribute to increase the hotel occupancy rate to 56% during the low season (November to February), compared to 50% in 2023-2024.*
* Additionally, we aim to increase the average length of stay to 2.1 nights, compared to 1.9 nights in 2024. This approach supports a more balanced distribution of tourist flows throughout the year, generating a positive impact by reducing job seasonality in the sector.
Community ImpactLevel 2 In progress 8 · 17
3
By 2030, we contribute to the development of sustainable mobility by reaching a distribution rate of 75% for the Lausanne Transport Card, compared to 70% in 2023.*
* This corresponds to 500,000 cards distributed by 2030, compared to 457,654 in 2024. Additionally, by 2026, we digitize the card to enable analysis of the customer journey during their stay in Lausanne.
EnvironmentLevel 2 In progress 11 · 13

Level 1–3: ambition of each pledge (1 = foundational, 3 = most ambitious). The programme status (STI Engaged → Shaper → Leader → Champion) reflects overall progress. SDGs = UN Sustainable Development Goals. Full explanation on the online profile.

Swiss Triple Impact · An initiative of B Lab Switzerland Foundationblab-switzerland.ch/company/lausanne-tourisme/ · 12. October 2026