Level of ambition: STI Leader
Pledge 1
Pledge 2
Pledge 3
Pledge 4
Scope of pledges
Programme status. Each participant carries a programme status that reflects the overall progress of its commitments: Engaged (commitments taken, work starting), Shaper (concrete measures under way), Leader (ambitious commitments largely delivered), Champion (the highest level, all commitments achieved and renewed). This status evolves over time.
Pledge levels. Every pledge is classified by ambition level, from 1 to 3, shown as dots next to its thematic. Level 1: a first, foundational commitment. Level 2: a concrete, measurable action with a defined target and timeline. Level 3: the most ambitious commitment, structural and verified against recognised standards.
Progress. Each pledge shows its progress: In progress (work under way within the agreed timeline), Achieved (target reached and validated), Delayed (timeline extended). Alumni companies keep their last recorded pledges and levels.
Idéative is a digital agency specialising in the design and development of bespoke digital solutions. Its team of 40 employees, based in Geneva and Berne, has cutting-edge expertise in digital strategy, business analysis, UX and UI design, web and application development, storytelling and digital marketing. Idéative is part of the Point Prod Actua Group, which specialises in audiovisual and digital media.
| # | Pledge | Thematic · Level | Progress | SDGs |
|---|---|---|---|---|
| 1 | By 2026, 85 % of the sites we create achieve a performance grade of B or better, through systematic evaluation of their performance, resulting in a significant reduction in their carbon footprint.*
* The performance grade is delivered by the third-party tool GTMetrix, which quantitatively measures loading speed, loading time, file size and number of requests. |
EnvironmentLevel 2 | In progress | 12 |
| 2 | By 2030, we reduce our tCO2eq emissions by 20 % (Scope 1, 2 & 3) compared with 2025, in line with the Science Based Targets initiative (SBTi).*
* We contribute to our carbon reduction through the MyClimate Foundation or any other foundation with the same aim. |
ClimateLevel 3 | In progress | 13 |
| 3 | By 2028, 80 % of our main suppliers comply with our responsible purchasing charter.*
* Main suppliers by volume of purchases, representing 80 % of our total purchases. Annual sustainability assessment, based on ESG rating criteria according to the B Impact Assessment. |
Human RightsLevel 2 | In progress | 8 · 12 |
| 4 | By 2026, our employees benefit from 25 hours of training a year to support their employability and career development.*
* Individual, non-transferable package of hours. Each training course will be followed by an assessment to evaluate what has been learned and personalised HR support to maximise the impact on career development. |
Fair Work & Internal EngagementLevel 2 | In progress | 4 |
Level 1–3: ambition of each pledge (1 = foundational, 3 = most ambitious). The programme status (STI Engaged → Shaper → Leader → Champion) reflects overall progress. SDGs = UN Sustainable Development Goals. Full explanation on the online profile.
