January 23, 2026

The 7C Leadership Compass: A Playbook for Moral Ambition

The 7C Leadership Compass is a practical framework designed for leaders who want clarity, consistency, and impact in how they lead teams and organisations.

This playbook breaks leadership down into seven core capabilities that help you make better decisions, communicate with confidence, and build trust at scale. Instead of abstract theory, you’ll find clear models, real-world examples, and actionable guidance you can apply immediately.

Whether you are leading a growing team or shaping organisational culture, the 7C Playbook helps you structure your leadership approach, align people around shared goals, and lead with intention—not guesswork.

Read the playbook to:

  • Understand the 7 core pillars of effective leadership
  • Apply a structured leadership framework in daily practice
  • Strengthen decision-making, communication, and alignment
  • Lead with clarity in complex and changing environments

This playbook was designed in collaboration with the B Corp Magic Pencil.

Insights From Leaders on the Playbook

Jean-Philippe Mang

Managing Director at SOVET

“In a world that is accelerating and where expectations are constant, a leader can easily lose their bearings. Between everyday challenges and the many roles to fulfil, having a simple and solid point of reference becomes essential. This compass offers exactly that: a clear and repeatable framework for navigating, making decisions, collaborating and growing, even in complexity. Grounded in science, enriched by real-world experience and aligned with a genuine moral ambition, it naturally fits within the B Corp mindset, where performance, integrity and impact go hand in hand. Accessible and inspiring, it encourages people to raise their standards and act with coherence—for their teams, their stakeholders and the world they help to transform.”

Derek Hydon

Co-founder & President at MaCher

I have observed that most people—particularly leaders—experience extreme tension linked to the feeling of ‘never doing enough’ or ‘always needing to do more’. The 7C model offers a human-centred framework that allows us to be fully present, to discover who we are and how we show up for others, while dismantling the negative stressors in our lives. I was confident in my ability to lead an organisational transformation, but I was not aware of my blind spots. I needed ‘translators’ to help me see what I couldn’t see—my privileges, my unconscious biases, the voices I wasn’t really hearing. My grandmother taught me that investing 51% in yourself—developing self-awareness and continuous learning—enables the 49% you give to others to be impactful. Any transformation starts with you.

Nicole Bardet

General Director at Banque Alternative Suisse

What I value in this approach is that it does not separate care for people, performance expectations and responsibility towards society. The 7Cs bring these dimensions together in a simple yet demanding language: trust, consideration and consistency become governance choices, not just individual qualities.

Pierre Veyrat

Director of Quality (HQSE) and Sustainability at Groupe Eldora

While reading the playbook, I was particularly struck by the robustness of the narrative and the quality of the work undertaken to structure and substantiate the key concepts. The combination of practical tools and a resolutely pedagogical approach creates real added value by making action easier—a decisive factor in generating lasting impact. Contemporary leadership requires tenacious, resilient doers who are capable of turning intentions into tangible results. I also found the ‘Pitfalls to Avoid’ approach particularly relevant. Having reflected for several years on the role of values within corporate culture, I often question their real place and how they should influence both individual and managerial practices. How can we reduce the gap between declared values—sometimes merely decorative—and values that are genuinely perceived and embodied? The analysis of the ‘Pitfalls to Avoid’ for each of the 7Cs brings a very useful level of nuance to the embodiment of values. Too often presented as cardinal principles—idealised, abstract and sometimes difficult to translate into day-to-day operations—values in fact need to be made more concrete in order to guide teams effectively. From an empirical perspective, I have always considered that a value does not sit at the end of a distant horizon like an intangible goal, but rather at a point of balance between human attitudes and behaviours.

Example: Excessive confidence ← Confidence → Laxity

Bringing values to life within an organisation is precisely about finding this balance, collectively adjusting behaviours and navigating together along these axes of embodiment. From this perspective, the ‘Pitfalls to Avoid’ are an extremely pragmatic tool for supporting the real, aligned activation of shared values.

David Grandjean

General Manager at Fondation Alfaset

Reading this playbook resonated deeply with my own journey as a manager. I found in it questions I have been asking myself for a long time: how can we remain true to our values while meeting the demands of the role? This work shows how developing moral leadership is not an option, but a necessity. With new generations—more sensitive to meaning, coherence, and respect—we can no longer hide behind performance alone. I am convinced that creating a healthy, demanding, and human environment at the same time is one of the key responsibilities of tomorrow’s managers. This compass offers a clear, concrete, and inspiring framework to achieve that.

Ready to take action?

Discover practical tools and actionable insights to strengthen your leadership and create lasting impact. Download the playbook and get started today.

Want to go deeper?

Explore the Annexes and supplementary materials that expand on the 7C Leadership Playbook. Access additional frameworks, tools, and practical resources designed to help you apply the concepts in real leadership contexts.

The 7C Leadership Compass: Immersive Workshop for Moral Ambition

Join an immersive workshop designed to turn values into concrete leadership choices.

May 06, 2026 • 03:00 PM • Zürich – Switzerland (in English)

Apr 23, 2026 • 03:00 PM • Lausanne, Vaud – Switzerland (in French)

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