Start-up Pathway

Many start-ups want a way to signal to stakeholders that sustainability is at the core of their business, even in the early stages, and Pending B Corp status helps demonstrate this commitment. By becoming a Pending B Corp, start-ups demonstrate strong corporate governance by adopting the B Corp legal framework early to protect their mission and values from the start, and reassure current and future investors that their company is already beginning to measure, manage and improve its social and environmental performance.