Level of ambition: STI Leader
Pledge 1
Pledge 2
Pledge 3
Pledge 4
Pledge 5
Scope of pledges
Programme status. Each participant carries a programme status that reflects the overall progress of its commitments: Engaged (commitments taken, work starting), Shaper (concrete measures under way), Leader (ambitious commitments largely delivered), Champion (the highest level, all commitments achieved and renewed). This status evolves over time.
Pledge levels. Every pledge is classified by ambition level, from 1 to 3, shown as dots next to its thematic. Level 1: a first, foundational commitment. Level 2: a concrete, measurable action with a defined target and timeline. Level 3: the most ambitious commitment, structural and verified against recognised standards.
Progress. Each pledge shows its progress: In progress (work under way within the agreed timeline), Achieved (target reached and validated), Delayed (timeline extended). Alumni companies keep their last recorded pledges and levels.
Blueyou is a globally active, “impact-first” company based in Switzerland, which has been committed to marine conservation, nature-based aquaculture, sustainable coastal fisheries, and fair trade in the seafood sector for 20 years. Blueyou is a pioneer and global trailblazer in the field of regenerative and climate-friendly seafood production and works with more than 9'500 small-scale producers in countries of the global South.
| # | Pledge | Thematic · Level | Progress | SDGs |
|---|---|---|---|---|
| 1 | By 2030, we achieve 50 % of our global sales turnover with farmed and wild caught seafood products from the "Planet Positive - Eat for Change" portfolio, which are produced within planetary boundaries.* * See "Planet Positive - Eat for Change" standard and concept logic: https://blueyou.com/planet-positive |
Community ImpactLevel 3 | In progress | 13 · 14 · 15 |
| 2 | By 2030, we increase the total area of our restorative mangrove aquaculture programme SELVA SHRIMP to 50'000 ha compared with 17'400 ha in 2023, of which the reforestation of 15'000 ha of mangroves will result in an estimated carbon sequestration of 3,7 million tCO2eq over 20 years.*
* See standards for audits and monitoring at https://blueyou.com/restorative-mangrove-aquaculture
More about the SELVA SHRIMP programme: https://blueyou.com/selva-shrimp-vietnam |
EnvironmentLevel 3 | In progress | 12 · 13 · 15 |
| 3 | By 2028, more than 75 % of our seafood sources come from traditional coastal fisheries and smallholder origins, and 55 % are certified fair trade.*
*According to Blueyou Policy Ethical Sourcing and Communities https://blueyou.com/business-policies#ethical-sourcing-communities |
Human RightsLevel 3 | In progress | 8 · 12 · 10 |
| 4 | By 2030, we reduce our tCO2eq footprint by 25 % (Scope 1, 2 & 3) per marketed product unit compared with our 2023 baseline, in line with the reduction trajectory agreed as part of our commitment to the Science Based Targets initiative (SBTi) in 2024. |
ClimateLevel 3 | In progress | 13 |
| 5 | By 2025, we ensure that more than 80 % of all packaging in our global distribution business is fully recyclable or made from certified, sustainably produced raw materials.* * According to Blueyou Policy Packaging & Circular Economy: https://blueyou.com/business-policies#packaging-circular-economy |
EnvironmentLevel 2 | In progress | 12 · 14 |
Level 1–3: ambition of each pledge (1 = foundational, 3 = most ambitious). The programme status (STI Engaged → Shaper → Leader → Champion) reflects overall progress. SDGs = UN Sustainable Development Goals. Full explanation on the online profile.
