What to expect in the interview

In this compelling discussion with B Lab Switzerland CEO Jonathan Normand, Elkington shared his vision for a regenerative economy and how businesses, governments, and society can drive systemic change:

• 🌱 The power of regeneration: Why businesses must move beyond responsibility to actively regenerate our systems – economic, social, and environmental.
• 🌍 A world in transformation: How the breakdown of old systems creates opportunities for innovation and leadership.
• 🇨🇭 Switzerland’s unique position: Why Switzerland is well-suited to lead the global transition toward a sustainable and inclusive economy – but only with bold leadership and collaboration.

Discover Elkington’s insights and be inspired to rethink your role in shaping the future. This is more than just a video—it’s a call to action for all sustainability leaders and advocates.

👉 Watch the full interview below: